Verhaallijn

It was month eight of my year and-a-half world trip.

I was sitting in a car somewhere deep in the raw landscape between Chile and Bolivia. Four days of driving through nothing but desert and mountains. And then, out of nowhere, a question popped into my head: what am I going to do when I get back home?

I've always had a thing for caps. I buy them everywhere, wear them every day, and I'm always searching for that one perfect fit. During that drive, I had another cap in my hands one of the many I picked up along the way and that's when it clicked. This is it. I'm going to start my own cap brand.

But… what do you call something like that?

Because I was traveling through Latin America and didn't speak much Spanish yet, there was one phrase I kept using with locals: "a poco." When I thought of that name, it instantly felt right.

Bit by bit. Step by step. A poco.

And that's how A'POCO was born

a Dutch headwear brand with one goal: creating the perfect cap.